Beginning her career in production, Sophie brings a unique and insightful perspective to the table. Her talent is versatile; allowing her to work fluidly between high end editorial to fashion and lifestyle campaigns and product advertising.
With a natural eye for balance and a love for layering, colour and texture – Sophie’s passion lies in building sculptural shapes out of her editorial work. In her advertising work, Sophie develops an authentic character tailored to her client’s brief, creating a story around them while seamlessly weaving a fashionable yet accessible edge throughout.
While working predominantly in fashion and wardrobe, Sophie also works on smaller scale prop styling and art department pieces. Working across every facet of the industry including photographic stills, TVC and personal styling – Sophie’s attention to detail and innate desire to go above and beyond sees her constantly exceeding her client’s expectations.
A selection of Sophie’s clients include David Jones, Myer, Target, Bonds, Berlei, Seed, Nine West, Woolworths, Yellowglen, Pure Blonde, Swisse, Hyundai, Schweppes, Commonwealth Bank, Australia Post and L’Oreal.